What makes an advertisement effective?

Following are some point which are taken under consideration while constructing an ad:

1. Ad should be relevant to the product or the service which is being provided.
          Use of customers keywords to describe the product or service.

2. Differentiation:
          Should be able to describe what sets your product apart than the rest in the market.Example; colour variation, features and quality among the competition.

3. Terminology:
          Use words such as "you" or "your" while communicating with customers as direct communication.

4. Be specific:
          Be more clear and efficient in conveying the message through aadvertisment

         
           

Principles of Effective Advertising

An advertising strategy includes 4 elements:
1. target audience
2. product service concept
3. communicating through media 
4. advertising message 

Five elements of Ad:

1. Attention: the headline should act as a stimulus and cut through the clutter . It must be appropriate, relating to the product or the service , the tone of the ad, and meet the needs of the intended audience.

2. Interest: Keeps the prospects involved as the information becomes more detailed.

3. Credibility: Makes believable claim.

4. Desire: describe the benefits of the product or service.

5. Action: Motivates people to do something, such as call or visit a website. 

Principles of Design

1. use simple layouts
2. Headlines should be short,powerful, and to the point.
3. Photos are usually more effective and attractive than illustration.
4. Show the product in use rather than in a static position. It leaves a stronger mark in the mind of the consumers.

Common Method of Effective Advertisement

Fliers: Most common method used in north america. Typically the easiest way to advertise your business. These are sheets with eye catching art.

Large Posters: It has the same setup as the fliers but with a much larger area of display to enhance the message with illustration and beautiful smart art. 

Hand Outs: These are used to hand out the news quickly and spread the word about the event in a short period of time. having one or two people pass out these hand outs at traffic light area is a good idea to give out your message in little time. It is efficient as well as effective.

Newspaper Ads: To reach large audience, always try to obtain a space in the classified section of the newspaper. This is clearly not an effective way of advertising but one advantage of newspaper advertisement is that it reaches out to a large number of audience.

Websites: Having a permanent website in the name of you organisation is an outstanding way of keeping the audience engaged in your offers, day to day activities, new deals, discounts but also keeps the organisation on track. 

Informative, Persuasive and Reminder advertising.

Informative Advertising: It is often used when launching a new product or for an updated or when relaunching a new product. The objective is to develop initial demand for good, service, or cause.

persuasive Advertising: Marketers use such advertising to increase the demand for an existing good,service, organisation. The idea is persuade a target audience to change brands , buy their product , and develop customer loyalty.

Reminder Advertising: It reinforces previous promotional information. The name of the product, testimonials of the past public response, and sales technique. it is used to keep the public interested in ,well aware of an established product that is most likely at the end of the product cycle.

Do's and Don't of Effective Marketing.

1. Don't be a follower: know your strengths, your target audience and make a brand promise that is reliable and meaningful. Be unique and create something of your own.

2. Find the benefit: people don't buy products they buy benefits that come with the product or the service. Give meaning to your product and a purpose of its invention.

3. Clearly define Goals and Expectations: Goals and aims of the advertising campaign should be made clear and understandable from the very beginning. the overall goal goal of an organisation should be satisfying customer needs and most importantly keeping them happy.

4. Be consistent: Don't change the color or the font or the logo of you brand again and again. as this only indicates that you are not sure and clearly not confident about the standing of your brand in the market.