Principles of Effective Advertising

An advertising strategy includes 4 elements:
1. target audience
2. product service concept
3. communicating through media 
4. advertising message 

Five elements of Ad:

1. Attention: the headline should act as a stimulus and cut through the clutter . It must be appropriate, relating to the product or the service , the tone of the ad, and meet the needs of the intended audience.

2. Interest: Keeps the prospects involved as the information becomes more detailed.

3. Credibility: Makes believable claim.

4. Desire: describe the benefits of the product or service.

5. Action: Motivates people to do something, such as call or visit a website. 

Principles of Design

1. use simple layouts
2. Headlines should be short,powerful, and to the point.
3. Photos are usually more effective and attractive than illustration.
4. Show the product in use rather than in a static position. It leaves a stronger mark in the mind of the consumers.