Do's and Don't of Effective Marketing.

1. Don't be a follower: know your strengths, your target audience and make a brand promise that is reliable and meaningful. Be unique and create something of your own.

2. Find the benefit: people don't buy products they buy benefits that come with the product or the service. Give meaning to your product and a purpose of its invention.

3. Clearly define Goals and Expectations: Goals and aims of the advertising campaign should be made clear and understandable from the very beginning. the overall goal goal of an organisation should be satisfying customer needs and most importantly keeping them happy.

4. Be consistent: Don't change the color or the font or the logo of you brand again and again. as this only indicates that you are not sure and clearly not confident about the standing of your brand in the market.